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eCommerce Visual Framework

01. Digital Detox Reset (Corporate Wellness)

Engineered a modular, high-conversion visual system for the Digital Detox launch, establishing the brand’s highest-performing multi-channel campaign to date. Scaled across responsive web systems, Instagram acquisition formats, print-ready assets, and real-time WhatsApp marketing arrays.

hero-visual

hero-visual

hero visual for online marketing asset - landing page

Digital Detox infographic

Digital Detox infographic

Problem statement

brochure-hero-visual

brochure-hero-visual

hero visual for offline marketing asset - Bi-fold brochure

Therapy thumbnail

Therapy thumbnail

Landing page asset

Mobile View

Mobile View

Landing page Mock-up

Desktop

Desktop

Landing page Mock-up

icon-design

icon-design

UI Asset for the landing page

IG Post AD-1

IG Post AD-1

online marketing asset

IG Post AD-2

IG Post AD-2

WhatsApp AD, Alternative Paid Meta AD

Email flyer

Email flyer

online marketing asset, Klaviyo

Bi-fold brochure

Bi-fold brochure

outside panels

Bi-fold brochure

Bi-fold brochure

inside panels

2. Spring Detox  (Seasonal Wellness)

Deployed a decoupled asset matrix framework to rapidly adapt successful digital design standards into localized, physical marketing pipelines. Simultaneously delivered 30+ responsive digital banner variations during iteration phase of the design process.

hero-banner

hero-banner

(1200 x 630 px)

Spring Dtox-infographic

Spring Dtox-infographic

Problem statement for Spring

Therapy Thumbnail

Therapy Thumbnail

Landing page asset

Abhyangam

Abhyangam

Image Sourcing as per Spring Theme

Swedana

Swedana

Image created as per Spring theme

kizhi-therapy

kizhi-therapy

thumbnail-500X500, image ai-enhanced as per spring theme

Shirodhara

Shirodhara

Image from Brand Asset Repository

T&C PDF

T&C PDF

front page

T&C PDF

T&C PDF

back page

Spring Dtox-IG Post

Spring Dtox-IG Post

Online Marketing asset - Instagram, Meta Ads

A4 Size flyer

A4 Size flyer

Offline marketing asset

3. Seasonal Gifting & Tactical Campaign Systems

Architected a rapid-deployment design engine to optimize seasonal conversion loops and high-intent gifting traffic across consecutive holiday windows. Unified promotional taxonomy across Mother’s Day, Father’s Day, and community outreach initiatives, systematizing asset generation across digital channels (Klaviyo CRM, WhatsApp Business, Meta) and print-ready point-of-sale collateral.

IG-SLIDE-1

IG-SLIDE-1

Post-Mother's Day Campaign

IG-SLIDE-2

IG-SLIDE-2

Post-Mother's Day Campaign

Whatsapp-AD

Whatsapp-AD

Post-Mother's Day Campaign

Klaviyo-QR-CODE-FLYEr

Klaviyo-QR-CODE-FLYEr

Post-Mother's Day Campaign

A4 FLYER

A4 FLYER

Valor Wellness Program

IG POST AD

IG POST AD

Valor Wellness Program

IG-SLIDE-1

IG-SLIDE-1

Post Father's Day Campaign

IG-SLIDE-2

IG-SLIDE-2

Post Father's Day Campaign

Whatsapp AD

Whatsapp AD

Post Father's Day Campaign

Klaviyo-email-FLYER

Klaviyo-email-FLYER

Post Father's Day Campaign

4. ECommerce Product Information Systems

Engineered a scalable product infographic framework for the Shopify ecosystem, translating dense feature specifications into high-conversion visual touchpoints. Standardized layout matrices, structural typography baselines, and bespoke iconography systems across the digital storefront to optimize user comprehension, elevate product value, and streamline on-platform customer conversion.

Shopify Banner

Shopify Banner

Desktop size: offer announcement, product of the month highlight, Turmeric Curcumin

Mobile Size

Mobile Size

Desktop size: offer announcement, product of the month highlight, Turmeric Curcumin

Infographic

Infographic

Turmeric Curcumin, Product Highlight for the month; Title IG story, offer detail, announcement, 1920X1080px

Infographic

Infographic

Turmeric Curcumin, Product Highlight for the month; product features, icon-design, IG Story,1920X1080px

Infographic

Infographic

Turmeric Curcumin, Product Highlight for the month; Title IG Slide, offer detail, announcement, 1080X1080px

Infographic

Infographic

Turmeric Curcumin, Product Highlight for the month; product features, icon-design, IG carousel slide,1080X1080px

Infographic

Infographic

Turmeric Curcumin, Product Highlight for the month; product features, icon-design, discount-code, IG carousel slide,1080X1080px

Shopify Banner

Shopify Banner

Kumkumadi Oil

Infographic

Infographic

Kumkumadi Oil, Title slide with CTA; IG Carousel slide, Paid AD

Infographic

Infographic

Kumkumadi Oil, Key benefits; IG Carousel slide, Paid AD

Infographic

Infographic

Kumkumadi Oil, Ingredient highlight; IG Carousel slide, Paid AD

Product Range Snapshot

Product Range Snapshot

Kapha Product Kit: Product names of this kit are shown here with the actual images

1st Product Profile

1st Product Profile

Anu Thailam: Actual product image, Brief description, Sanskrit shloka for this specific product, Dosage, Caution, disclaimer

2nd Product Profile

2nd Product Profile

Trikatu Capsule: Actual product image, Brief description, Sanskrit shloka for this specific product, Dosage, Caution, disclaimer

3rd Product Profile

3rd Product Profile

Dasamoola Arishtam: Actual product image, Brief description, Sanskrit shloka for this specific product, Dosage, Caution, disclaimer

4th Product Profile

4th Product Profile

Karpooradi Thailam: Actual product image, Brief description, Sanskrit shloka for this specific product, Dosage, Caution, disclaimer

5th Product Profile

5th Product Profile

Karpooradi Choornam: Actual product image, Brief description, Sanskrit shloka for this specific product, Dosage, Caution, disclaimer

Let's build
something lasting

Available for senior design roles,

and strategic creative consulting.

New York / New Jersey · Open to Hybrid.

  • LinkedIn

LinkedIn/ Kanikanair

New York/ New Jersey

© 2026 by Kanika Nair. All rights reserved.

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