Professional Background
Designer with 9+ years of experience across fashion, digital, and wellness-focused design. During the pandemic, I made a deliberate shift from apparel design into digital design and visual systems, which became a defining turning point in my career. This transition expanded my practice beyond aesthetics into UX-aligned design, content frameworks, and system thinking across digital and print platforms.
Today, I lead visual strategy and execution across multiple wellness and consumer-facing brands, delivering work with clarity, consistency, and long-term scalability.
Skillset
✔ Visual design & layout
✔ UX-aligned thinking + systems approach
✔ Brand strategy & content frameworks
✔ Cross-team collaboration
✔ AI and tool fluency
✔ Implementation awareness (Web/CRM)
✔ Communication & copy refinement
✔ Leadership/ mentorship experience
Core Strength
Design Strategy, Campaign Strategy, UI/ UX Design, Graphic Design, Brand Identity Design, Brand Management, Social Media Design & Management, Project Management, Competitor Analysis, Research
